Influencer Remote Team for Gaijin Entertainment

Gaijin logo
Since June 2024, we've been driving influencer marketing campaigns for Gaijin's games across Twitch, YouTube, and Discord. Our dedicated remote team, built specifically for this partnership, works hand-in-hand with Gaijin and possesses deep knowledge of their games. This allows us to be incredibly responsive, launching campaigns within hours if needed.
Work with us
Influencers Brief
Wargaming is one of the world's leading developers and publishers of online games, specializing primarily in free-to-play MMO projects for various platforms.

They are best known for the World of Tanks series, which focuses on 20th-century armored vehicles. World of Tanks has become a global phenomenon, attracting millions of fans worldwide and setting several Guinness World Records.
Our Tasks

Place advertising content on YouTube, Twitch, Discord, Reddit, X, etc

Constantly search for new content creators for placements

Conduct analysis of each content creator

Meet KPIs for attracting new players

Handle a variety of other tasks related to advertising campaigns: analytics, improving placement terms, reports, presentations, briefs

What We Did

Performance based Campaigns for WarThunder

We launched monthly campaigns with Twitch creators in Europe and the USA, secured the best rates, and achieved KPIs for attracting new players.

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Twitch ad campaigns for CrossOut

Helped the Enlisted team with advertising campaigns on Twitch for Enlisted. Launched in Europe and USA, reached more than 2 000 new players

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Screenshots of Crossout gameplay, showcasing performance-based campaigns with Twitch creators to attract new players

Built a team

Almost a year ago, only one manager worked on the project, who oversaw the entire direction.Now the number of tasks has increased and we have assembled a whole team for the project:
1
Manager
2
Influencer Managers
1
Designer

Organized fast work

It is important for Wargaming that we react quickly: we can pick up an urgent task, launch a campaign in a short time. We have built the work so that we always have free hands in reserve.

Tasks come to us via mail and Discord - there, the client's employees describe what needs to be done, what the deadlines are, and who can be contacted to find out the details.

Editors transfer these tasks to the agency's task manager, assign responsible persons and set deadlines. When everything is ready, we agree and publish it with content creators.

All posted projects are entered into the archive so that they can be found even after a year, if required.
Illustration of a person multitasking, using email and Discord to manage tasks, deadlines, and communication
Dennis Wierzbowski
Influencer Marketing Team Lead
It's great that you have such a team - it seems like there hasn't been a situation where a task got stuck at the entrance because no one could implement it. Perhaps on your side, in fact, a hellish flame is blazing, but we don't see it and we calmly deal with our own fires.
It's cool that you calmly take on any task - both for placement with a specific YouTuber, and for several Twitch streamers, and for Discord campaigns, and for God knows what else we'll come up with there.
Under your supervision, influencers work great, the results grow noticeably in each iteration - usually we quickly achieve the indicators we need for new players.
In general, respect to Pavel for the fact that he, for his part, ennobles all our materials: draws up tables, analytics, sums up data on the results of placements. This is very cool, there is no feeling at all that she is working somewhere on the side.
Ivan Kuznetsov
Vice-President of Marketing
We're consistently impressed by your team's efficiency and responsiveness. Every task we've assigned has been handled seamlessly, without any delays or roadblocks. You manage everything so effectively behind the scenes, allowing us to focus on our own priorities without any unnecessary distractions or concerns. It's clear that you have a strong team in place that can handle anything we throw your way.
Your team's versatility and willingness to take on any challenge is truly commendable. Whether it's collaborating with a specific YouTuber, coordinating with multiple Twitch streamers, managing Discord campaigns, or tackling any other unique requests we come up with, you consistently demonstrate a "can-do" attitude and deliver impressive results.  We appreciate your flexibility and willingness to adapt to our ever-evolving needs.
Your team demonstrates exceptional expertise in influencer marketing.  The results we see with each campaign are truly impressive, with noticeable growth and efficient achievement of our new player acquisition goals.  This success is a testament to your strong management, strategic approach, and ability to maximize the impact of influencer collaborations.
Trap Plan team consistently delivers high-quality, detailed reports that are incredibly valuable to us. Their meticulous approach to data analysis and presentation, including comprehensive tables and insightful summaries, ensures we have a clear understanding of our campaign performance.  This level of dedication and attention to detail demonstrates their strong commitment to our partnership.
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