War Thunder, the renowned combat MMO that thrusts players into intense air, land, and sea battles, sought to expand its global reach and bolster its player base. To achieve this, they partnered with Trap Plan to execute a performance-driven Twitch influencer campaign spanning both the US and Europe. This campaign aimed to leverage the captivating power of popular Twitch creators to generate excitement and attract new recruits to War Thunder's immersive battlefields.

Central to the campaign's success was Trap Plan's meticulous approach to creator selection. Rather than simply collaborating with any streamer boasting a large following, they prioritized those whose content and audience aligned with War Thunder's thrilling gameplay and diverse vehicle roster. This involved carefully considering the types of games creators typically streamed, their audience demographics, and their overall style and tone, ensuring a natural fit with War Thunder's action-packed universe.

Data-driven decision-making fueled this process. Trap Plan leveraged analytics to gain deeper insights into each creator's audience, engagement rates, and overall reach. This ensured that the selected creators not only possessed a genuine affinity for War Thunder's explosive gameplay but also had the influence to effectively reach and engage potential players across both US and European gaming communities.

Crucially, Trap Plan recognized the importance of authentic enthusiasm. They sought out creators who were genuinely passionate about War Thunder, understanding that genuine excitement translates into more compelling and persuasive content. These creators weren't just playing the game; they were actively showcasing their skills in aerial dogfights, tank battles, and naval engagements, igniting a passion for War Thunder within their communities.

Results for a 3 months of cooperation

The War Thunder campaign serves as a powerful testament to the impact of performance-based influencer marketing within the gaming industry. By carefully selecting creators, leveraging data-driven insights, and prioritizing authentic enthusiasm, Trap Plan successfully expanded War Thunder's global player base and strengthened its presence within the competitive gaming landscape. This campaign exemplifies how a well-executed influencer strategy can effectively fuel growth and engagement for games seeking to reach new audiences and soar to new heights.

This strategic approach, combining careful creator selection, data-driven insights, and a focus on authentic enthusiasm, yielded impressive results ↓