Crossout, the post-apocalyptic vehicular combat MMO with a dedicated global following, recognized the potential to further ignite its presence within the European gaming community. To achieve this, they partnered with Trap Plan to engineer a high-octane Twitch influencer campaign. This campaign aimed to leverage the explosive energy of popular Twitch creators to spark excitement and attract new players to Crossout's chaotic and creative battlegrounds.

At the heart of this campaign's success was Trap Plan's meticulous approach to creator selection. Rather than simply collaborating with any streamer boasting a large following, they prioritized those whose content and audience aligned with Crossout's unique blend of vehicular mayhem and player-driven customization. This involved carefully considering the types of games creators typically streamed, their audience demographics, and their overall style and tone, ensuring a natural fit with Crossout's post-apocalyptic aesthetic.

Data-driven decision-making fueled this process. Trap Plan leveraged analytics to gain deeper insights into each creator's audience, engagement rates, and overall reach. This ensured that the selected creators not only possessed a genuine affinity for Crossout's explosive gameplay but also had the influence to effectively reach and engage potential players within the European gaming community.

Crucially, Trap Plan recognized the importance of authentic enthusiasm. They sought out creators who were genuinely passionate about Crossout, understanding that genuine excitement translates into more compelling and persuasive content. These creators weren't just playing the game; they were actively showcasing their own customized vehicles, sharing their unique strategies, and igniting a passion for Crossout within their communities.

This strategic approach, combining careful creator selection, data-driven insights, and a focus on authentic enthusiasm, yielded impressive results. Within just one month, the campaign attracted 951 new players to Crossout, demonstrating the effectiveness of influencer marketing in driving player acquisition. Furthermore, the campaign generated over a third of a thousand views across all videos, amplifying Crossout's visibility within the European gaming community.

The Crossout campaign serves as a powerful testament to the impact of strategic influencer marketing within the gaming industry. By carefully selecting creators, leveraging data-driven insights, and prioritizing authentic enthusiasm, Trap Plan successfully expanded Crossout's European player base and strengthened its presence within the competitive gaming landscape. This campaign exemplifies how a well-executed influencer strategy can effectively fuel growth and engagement for games seeking to reach new audiences and ignite a passion for their unique worlds.

Results for a month of cooperation

The War Thunder campaign serves as a powerful testament to the impact of performance-based influencer marketing within the gaming industry. By carefully selecting creators, leveraging data-driven insights, and prioritizing authentic enthusiasm, Trap Plan successfully expanded War Thunder's global player base and strengthened its presence within the competitive gaming landscape. This campaign exemplifies how a well-executed influencer strategy can effectively fuel growth and engagement for games seeking to reach new audiences and soar to new heights.

This strategic approach, combining careful creator selection, data-driven insights, and a focus on authentic enthusiasm, yielded impressive results ↓We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing. We made content within one month. During this time we made 15 streams of 4 hours each, several Discord publications.

We finished cooperation on this campaign with the CrossOut team when we achieved these results ↓