Who is TrapPlan and how was it created?
TrapPlan is a new challenger in the field that takes on a mission to help more brands connect with their audience through authentic content.
Anna Mizina
Influencer marketing expert
Why should you work with influencers to promote your brand?
In an era where traditional advertising struggles to capture consumer attention, influencer marketing emerges as a game-changer for brands looking to resonate with their audience.
Anna Mizina
Influencer marketing expert
How video games use influencer marketing and why should you try it too
Influencer marketing becoming an integral part of the marketing mix for many brands and we reviewed it deeper before.
Anna Mizina
Influencer marketing expert
How to make a perfect brief for an influencer?
Key to a great collaboration with influencers is a well-prepared brief. Many marketers underestimate the role of a good brief in the success of their promotion.
Anna Mizina
Influencer marketing expert
How to Select the "Right" Influencer?
Influencer marketing has become an essential strategy for brands, focusing on authentic connections with the audience.
Anna Mizina
Influencer marketing expert
Why You Should Keep Cooperating with the Same Content Creators
In the fast-paced world of influencer marketing, continuity can be the key to success.
Anna Mizina
Influencer marketing expert
Influencer and Ambassador:
What’s the Difference?
What’s the Difference?
Influencer marketing has rapidly become a key strategy offering brands a way to reach wide and diverse audiences.
Anna Mizina
Influencer marketing expert
YouTube, Twitch or TikTok — which channel to use for game promo?
We already discussed the main formats of cooperation with influencers in the gaming industry.
Anna Mizina
Influencer marketing expert
Building a Long-Term Influencer Strategy:
Tips and Best Practices
Tips and Best Practices
Influencer marketing become the key marketing channel for many brands nowadays.
Ann Kozko
Head of Growth at CCP Games
