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Reddit
Campaigns

Launch an editorial team and start making posts on Reddit about your game. We’ll take care of the content plan, texts, design, managed upvotes, comments and etc

Сhat with us

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Start the project in 1 week

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Take responsibility for KPIs

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Direct communication without unnecessary bureaucracy

Reach your audience where they’re already talking. With over 430 million active users. Reddit
is a goldmine for studios looking to connect with passionate players. Our Reddit campaigns turn conversations into conversions, driving wishlists, sales, and engagement for your game

Let’s work together

What we will do:

Developing a formats

We will study the game, the target audience's expectations and requests, and the marketing strategy - and we will understand what content is truly worth publishing on social media. As a result, we will have: a list of topics and formats that we will work with

Running content plan

Each month we will draw up a specific plan: what the topic of the post will be, in what format, and for what purpose. We take into account the overall goals and current events

Posts‍

We write and come up with clear, interesting, and engaging texts, memes, and entertaining formats for posts, taking into account the specifics of social networks: content consumption format and algorithms

Engaging Followers‍

We add mechanics to posts that encourage followers to interact with the content: leave comments and reactions, participate in polls, and share posts with friends

Design‍

We can take care of the design of everything you need for launch: banners, GIFs, logos, and so on. If we will be working with designers on your side, we will write a detailed technical assignment

What tasks do we solve to promote your game?

Community
building

Unlike typical social media followers, Reddit users aren't just passive observers. They're active participants in communities dedicated to specific interests, including gaming. Engaging with them on Reddit means tapping into a passionate audience who thrive on discussion, feedback, and in-depth exploration of your game. This platform offers a unique opportunity to build genuine relationships and foster a dedicated community around your title

1

Sales,
Wishlist and more sales

Instead of broad social media blasts, Reddit allows for precise pre-release engagement within dedicated gaming communities. We help you connect with players who are genuinely interested in your game's genre, driving wishlist growth through authentic interaction. This approach provides valuable, targeted feedback, allowing your core audience to determine their interest without extensive, costly marketing campaigns

2

Game
recognition

On Reddit, credibility is earned through active engagement. Developers who contribute meaningfully to discussions and demonstrate genuine interest in their community build trust. This trust translates to increased visibility and a stronger desire among Redditors to support their game. It's about building relationships, not just chasing sales

3

We collect statistics and manage indicators.
We keep records of all performance placements and use analytics tools.
For us, these are not "just numbers", but a tool to make content 
more effective

We distinguish four main strategies for performance campaigns

Product-Focused

We study the audience, objectives, and budget of the campaign. 
Then, based on this information, we select the concept, format 
of performance placements, and subreddits

1

Entertainment-Focused

We select subreddits, an internal team of managers, designers, 
and everyone else who will be needed to implement the strategy

2

Demand Generation

We agree on a budget, set up formats and analytics, and plan meetings based on the results. This is necessary so that everything works 
as simply and efficiently as possible

3

Community- Focused

One that seamlessly integrates news, memes, videos and informative posts. 
If you have new products or offers, we include them in the marketing plan. Ultimately, we are on the same page

4

How we choose subreddits

Data-driven approach

Begin by systematically exploring Reddit, using keywords related to your game's genre, mechanics, and themes. Utilize Reddit's search function and browse relevant gaming subreddits to discover communities where your target audience is already active. Pay close attention to subreddit descriptions, rules, and the type of content shared. Analyze the size and activity level of each subreddit to determine its potential reach and engagement

Analyze subreddit activity

"Analyze engagement rates by examining upvote/downvote ratios, comment frequency, and the overall activity level of posts within relevant subreddits. Supplement this quantitative data with qualitative analysis by reading through comment threads to understand the tone and sentiment of discussions. Investigate user demographics by observing the types of questions asked, the language used, and the level of technical knowledge displayed. Consider the subreddit's overall theme and purpose, as this can provide clues about the demographics of its user base

Respect rules

Thoroughly review each subreddit's sidebar, pinned posts, and wiki pages to understand their specific guidelines. Pay close attention to rules regarding self-promotion, external links, and the types of content permitted. Note any restrictions on frequency of posting, specific formatting requirements, and community-specific terminology. Adhering to these guidelines is crucial for maintaining a positive reputation and avoiding bans or content removals

Monitor trends

Implement real-time monitoring of relevant subreddits, using keywords and search filters to track discussions related to your game and genre. Pay close attention to the sentiment expressed in comments and posts, identifying emerging trends and concerns. Utilize this data to adapt your communication strategy, addressing negative feedback promptly and amplifying positive sentiment. Regularly iterate your content and messaging based on the ongoing conversations

Stay relevant

Actively monitor trending topics and discussions within relevant subreddits. Identify emerging interests and adapt your content strategy accordingly. If a new game mechanic or genre trend gains traction, create content that addresses those interests and demonstrates your game's relevance. Stay ahead of the curve by anticipating future trends and tailoring your content to align with the evolving interests of your target audience

How we analyze the audience

Gather data
‍

Leverage publicly available information within subreddits, such as user post history, comment patterns, and expressed interests, to infer demographic trends and behavioral insights. Observe the types of questions asked, the language used, and the level of technical knowledge displayed. Analyze the subreddits that users frequently participate in to understand their broader interests and preferences. While direct demographic data is limited, these observations can provide valuable insights into the community's composition and behavior

1

Social dynamics
‍

Carefully observe the communication styles prevalent in each subreddit. Note the use of humor, sarcasm, memes, and specific jargon. Pay attention to the tone of discussions, whether it's formal, informal, critical, or supportive. Analyze the frequency and length of comments, as well as the level of technical detail provided. Understand the common topics of discussion and the types of questions that are frequently asked. This deep observation will help you tailor your communication to align with the community's expectations

2

Iterative
approach

Foster a culture of open communication and encourage community members to provide feedback. Actively participate in discussions and solicit user input on your game's features, content, and marketing efforts. Create a feedback loop by regularly communicating updates and changes based on community feedback. Collaborate with community members to identify solutions to common problems and develop new features that align with their needs. This collaborative approach fosters a sense of ownership and strengthens community engagement

3

How we create content for our campaigns

Creative ideas

Craft unique angles and narratives that resonate with specific subreddits, aligning them with your overall marketing beats. Develop distinct storylines and content themes that cater to the diverse interests of your target audience. Plan a cadenced release of these narratives, timing them to coincide with key marketing milestones, such as gameplay reveals, beta releases, and launch announcements. Ensure that each narrative adds value to the community and sparks engaging discussions

Visual elements

Strategically integrate a variety of multimedia content into your Reddit posts to maximize impact. Utilize high-quality images and videos to showcase your game's visuals and gameplay. Employ GIFs to capture attention and convey emotions or humor. Craft compelling text posts that provide valuable information and spark engaging discussions. Vary your content formats to cater to diverse user preferences and maintain audience interest. Consider creating content that is optimized for Reddit's mobile experience

Authenticity

Before posting, immerse yourself in the subreddit's culture and tone. Analyze the types of content that are consistently upvoted and the style of discussions that prevail. Understand the subreddit's humor, jargon, and inside jokes. Observe how long-time members interact and adapt your communication style accordingly. Tailor your content to align with the subreddit's specific interests, whether it's technical discussions, meme-based humor, or heartfelt personal stories. Avoid generic content and focus on providing content that resonates with the subreddit's unique identity

User-generated content

Analyze the language, tone, and formatting of top-performing posts within the target subreddit. Mimic the natural conversational style used by community members, avoiding overly polished or promotional language. Use slang, abbreviations, and emojis appropriately, reflecting the subreddit's common vernacular. Pay attention to formatting details, such as line breaks, bullet points, and image placement. Aim for a casual, relatable tone that blends seamlessly with the existing community content

How we sell your game

Emotional connection

Identify the specific value propositions that resonate most with each target subreddit. Tailor your messaging to highlight these unique benefits, demonstrating how your game addresses the specific needs and interests of the community. Focus on clear, concise language that avoids marketing jargon and emphasizes the tangible benefits of your game. Use examples and anecdotes to illustrate your value propositions and make them relatable to the community

1

Community advocacy

"Create an environment that encourages satisfied players to share their positive experiences naturally. Foster a sense of community by actively engaging with players and responding to their feedback. Encourage players to create and share user-generated content, such as gameplay clips, screenshots, and reviews. Provide tools and resources to make it easy for players to share their experiences, such as in-game screenshot tools or dedicated feedback channels. Amplify positive user-generated content by sharing it on official social media channels and Reddit subreddits

2

Optimize user journey

Incorporate clear and direct call-to-actions (CTAs) within your Reddit posts and comments. Use concise language that clearly instructs users on how to purchase your game. Provide direct links to your game's store page or purchase platform. Ensure that CTAs are relevant to the content and context of the discussion. Avoid overly aggressive or spammy CTAs, as this can alienate Reddit users. Focus on providing value and building trust before prompting a purchase

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GET A QUOTE

Let's talk about your task, then we'll go whisper — and come back with a final offer.
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Pavel Beresnev
CEO Trap Plan Agency

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