Trap Plan

Marketing Partner for Games

We help studios launch, grow and scale their games through strategy, creators, community and performance marketing.

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Our Cases

What We Do

Go to Market Strategy

We will develop a full Go-to-Market Strategy for your game, including audience and market segmentation, influencer and channel activation, launch-ready creative execution, KPI-driven tracking and post-launch optimisation — all designed to maximise impact, scale efficiently and deliver measurable results.

Influencers

We identify and partner with the right creators, design compelling content and channel strategies, oversee execution on platform, and measure performance against your KPIs — freeing you from day-to-day creator coordination and driving scalable results.

Paid Media

We manage end-to-end paid media campaigns tailored for games: from strategic channel and budget planning to creative ad development, precise targeting, cross-platform buy and real-time optimisations. All metrics tracked, all spend aligned with your KPIs — so you maximise reach, sales and ROI without getting lost in the ad-console weeds.

PR and Communications

We deliver full-spectrum PR & Communications for games: crafting strategic narratives, securing media and influencer coverage, managing press launches and events, overseeing storytelling across owned channels, and monitoring brand sentiment and visibility — so your game doesn’t just launch, it becomes part of the conversation.

Content Production

From cinematic trailers and short-form TikTok assets to gameplay highlights and vertical social clips. We handle concept, production and distribution across formats and platforms, ensuring your creative content aligns with your game’s narrative, engages your audience and drives measurable attention.

Social Media

Platform-specific strategy and content planning, daily community engagement and moderation, performance tracking and optimisation. From story to post to reaction, we ensure your game’s voice reaches the right audience, builds lasting relationships and grows your brand.

Ready-to-Go Packages

Reddit
Launch Support

We drive a launch burst on Reddit in the most relevant subreddits for your game: we’ll craft and publish 15 high-engagement posts, spark meaningful discussions and generate organic interest at release by real users

Reddit post from r/Games sharing Elden Ring Nightreign The Forsaken Hollows gameplay reveal trailer for PS5 and PS4, including a comment discussing new classes and environment concerns.

PR Starter Pack

We execute targeted media-outreach for your game launch: crafting and distributing a press release to key outlets, securing coverage in relevant publications, and managing follow-up with journalists and influencers to maximise visibility and build credibility.

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Influencer
Micro Campaign

we identify niche creators, coordinate content activations and track performance — cost-efficient, scalable and built for meaningful reach.

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TikTok Package:
20 videos

20 custom TikTok videos tailored for your game. We handle the concept, production and formatting, align with platform trends and audience behaviour.

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Paid Ads Setup

We set up your paid-ad campaigns end-to-end: channel selection, budget configuration, targeting setup and creative placement. Once launched, we hand over the account — ongoing monitoring or optimisation aren’t included.

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Gameplay Trailer

A complete, high quality gameplay trailer crafted specifically for your game. Clear storytelling, polished capture, pacing, editing and delivery ready for Steam, YouTube and media distribution.

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Trap Plan

About influencer marketing, Reddit campaigns and game promotion strategies

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Pavel Beresnev

About agency growth and game promotion

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GET A QUOTE

Let's talk about your task, then we'll go whisper — and come back with a final offer.

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Pavel Beresnev

CEO Trap Plan Agency

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Let’s work together

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