World of Warships is a tactical, team-based shooter that become famous and loved by millions of players. But there are always ways to grow even further and where TrapPlan can be your partner in this way!
Let’s see how the iconic game gained 320 new players within a month with just 5 creators' support.
Background
The Good Soldier Švejk, created by Czech author Jaroslav Hašek, is a beloved literary character known for his humorous and satirical stories about World War I.
World of Warships used this character as exclusive content in the game to attract the attention of a new niche audience. This unique campaign taps into Czech folklore by incorporating the character Josef Švejk as a Commander, enticing players to join the game and enjoy exclusive in-game rewards.
The goal of the campaign was to gain new active players. This means not just new signing up but players engaging deeply in game mechanics.
How the Campaign Worked
TrapPlan team selected and managed 5 Nordic creators which provided 3 streams within a month and monthly sponsorship support.
Content creators got special links and invite codes. This code unlocked a variety of rewards for new players worth €25, including:
- Josef Švejk Commander with unique voiceovers
- Tier III ship
- 250 doubloons
- 7 days of Premium
- 2.5 million credits
- Other in-game bonuses
Streamers highlighted the fun of the game, encouraging their viewers to join through their unique code. The aim was to create a welcoming and entertaining environment, where players could share memorable moments and victories.
The Results
The Good Soldier Švejk Campaign proved to be a success, with impressive results that included:
- 4K concurrent viewers (CCV) during the streams
- 312K views in total (combining online and offline content)
- Over 320 new players joined the game
By incorporating the Good Soldier Švejk into World of Warships, the campaign successfully attracted new players and fostered a sense of nostalgia and humour.
This case highlights the importance of collaboration with influencers and the power of engaging content in driving results for gaming promotions. If you're interested in exploring similar tactics get in touch with TrapPlan team!
